Trophies and rings are the renowned successful physical brands in American sports, but there is an accessory that has become as predominant in the Championship winners as the platinum or gold shine: ‘Champanhe Goggles’.
Champagne has a long -term association with sports glory. A bottle of Moet & Chandon, from one of the most prominent champagne houses in the world, was passed to the Italian engines pilot Tazio Nuvolari after beating Vanderbilt Cup in 1936. In 1969, honoring a bottle of Champagne became part of the formal celebrations of victory and formula, which establishes a relationship between triumphant.
It turned out to be lasting, with this tradition of motorsport niche spreading through the sports sphere in the United States and Europe. During the Premier League era, it was a standard practice for man recipients to receive a large bottle of champagne as a prize until 2012, when the league moved to a trophy in recognition of the multi-faith diversity of its players. Still, drinking and spraying champagne to mark sports success remained, with Tottenham Hotspur and Liverpool soccer clubs even bringing non -alcoholic versions to the locker room to ensure that everyone could participate in celebrating their respective Europe and Premier League hits.
Until recently, the ‘Goggles’ phenomenon Champagne was totally American. However, it inspired a trend that was adopted by some of the biggest names in football – and sometimes champagne is not even involved.
It is unclear where the trend began, but the baseball fame hall, David ‘Big Papi’ Ortiz, is probably the first influential figure to bring glasses to the locker room. The designated rebate was a star of Boston Red Sox’s famous 2004 team that swept 4-0 St. Louis Cardinals at the World Series to end his 86 -year waiting for a title.
As usual on MLB, they celebrated this triumph with champagne, but long before the ski glasses became the glasses of champion Du Jour, Ortiz protected his eyes with swim goggles. According to former team partner Torii Hunter, Ortiz learned a lesson with the title of division in 2002 with his previous club, the Minnesota twins, where they celebrated without eye protection.
As reported in MLB website“Their eyes burned enough from the champagne so they still hurt the next day.” The corks flying through the locker room up to 30 mph also have a real danger. In 2022, Eritreia cyclist Biniam Girmay suffered an eye injury when a Prosecco Cork hit him after he won the 10th stage of Giro d’Italia. The injury forced him to withdraw from the competition.
Cyclist Biniam Girmay reacts after taking a cork to the eyes in 2022 (Luca Bettini/AFP via Getty Images)
While players sought to avoid the sparkling wine bite in their eyes or protecting themselves from flying corks, ‘champagne goggles’ became common in World Series winning lockers. However, the main crossover moment, perhaps the junction of the watershed in its eventual international appeal, did not happen until 2013.
Despite being right behind NFL in visualization and interest in the United States, the NBA is comfortably the most influential league in America internationally. There is no arguably a larger factor of fashion and culture in world sport than NBA and its Superstar players.
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Like Miami Heat’s ‘Big Three’ (LeBron James, Dwyane Wade and Chris Bose) celebrated his first title along with a champagne shower, veteran Ray Allen protected his eyes with a pair of oakley ski glasses. Allen, who won championships with Heat and Boston Celtics in a career in the Hall of Fama, is often credited as the player who popularized glasses in NBA celebrations Locker -room.
Now they are essential for any equipment manager whose team is about to a championship. After lifting the trophy of Larry O’Brien Championship in 2022, Steph Curry celebrated while wearing Google of Under Armor, the shoe and sportswear company with whom it signs since 2013. Some of its Golden State Warriors Wee Moet-Branded Goggles, while other variations of blacks and obligations projected for NBAT NBAT for NBAT for NBAT for NBAT for NBAT for NBAT for NBAT for NBAT for NBAT for NATE.
Giannis Antetokounmpo and James celebrated their recent hits in the championship with Milwaukee Bucks and Los Angeles Lakers, with pairs made by Nike. Last year, Jordan Brand athlete Jayson Tatum had a personalized pair with “Champ” written behind a large Jordan logo on the lens, while the Boston Celtics shot becoming NBA champion. Mainly associated with basketball and clothing shoes, Ski glasses made by Jordan are not available to the public.
LeBron James celebrates the NBA tournament victory in the Los Angeles Lakers season in December 2023 (NBA Photos/NBAE via Getty Images)
What began as a way to protect athletes from the risks of champagne celebrations has become a way of prominence for brands to announce at the most significant times. Now the trend is spreading to Europe in the form of ‘shades of champagne’.
While Ortiz and Allen were the pioneers of baseball and basketball, respectively, Barcelona and Spain’s 17 -year -old prodigy (main image) is leading a generation of players wearing sunglasses at title celebrations.
Celebrating the final victory of the Barcelona Copa Del Rey about Real Madrid arch-rivals in April, Yamal wore two pairs of sunglasses at once while carrying the trophy on the field at La Cartuja stadium.
Lamine Yamal wears two pairs of tones to celebrate Barcelona Triumph’s Copa Del Rey (Guillermo Martinez)
In recent weeks, MVP Scott Mctominay, from Serie A Scott, has been portrayed with the Italian trophy using a pair of sunglasses, as well as Napoli teammates Andre-Frank Zambo Anguissa, and Romelu Lukaku.
Many of the Tottenham groups brought ski glasses to Bilbao to the Europa League final and wore them while celebrating the trophy in the locker room later. More recently, Paris Saint-Germain Dismo and Achraf Hakimi were portrayed holding the Champions League trophy wearing sunglasses later hammering Inter 5-0 in the final Last weekend.
Perhaps the most illustrative example of the NBA impact on Bayern Munich’s European football, Michael Olise, not only putting a pair of sunglasses to celebrate his victory in the Bundesliga title, but in combining a set of ‘bars’, a type of dental jewelry used on the teeth popularized by American hip hop artists.
Bayern Munich Bundesliga winner Michael Olise, on the left, and Sunderland’s Eliezer Mayenda in the photo after the championship playoff final (Getty Images)
NBA and Hip-Hop are a marriage that has transcended times and generations, from Allen Iverson’s rap-inspired costume to nine-time guard All-Star Milwaukee Bucks, Damian Lillard, who has released several studio albums under Dame Dolla. Yamal, born four years after 50 cents released, enrich or die trying in 2003, quota The New York rapper as his favorite.
Even before Yamal’s professional debut, Barcelona was one of the first high -level football teams to document Players who arrive at the stadium on their clothes before the gameadopting influence of American sports.
Lucy Bronze, on the left, wears sunglasses in the display style during the celebration of the England European Championship trophy in 2022 (Images Leon Neal/Getty)
The trend has evolved from Ortiz swimming glasses to luxury tones, with players sporting them in times of celebration and not necessarily always when champagne stoppers are flying, with soccer players wearing sunglasses in Parades.
The custom is a way of showing a slice of his personal style, similar to the popularization of Iverson of the Shooting Sleeve or the Jimmy Butler Ninja -style head strip. Butler, who now plays with Curry at Warriors, is a big football fan and is a friend of the Brazilian star duo Neymar and Vinicius Junior. In an interview with The Associated PressHe described soccer players as “the coolest people in the world.”
Led by Yamal, these ‘shades of champagne’ are another example of how the new generation of football is blatantly inspiring the arrogance of American sports and adding its own style and taste to it.
(Upper photo: Maria Gracia Jimenez/Soccrats/Getty Images)
